Move-In Moment
Two audiences. One unforgettable day.
Move-in day is the day parents let go and students step fully into what comes next. It is one of the most photographed, most emotional, most brand-saturated days in higher education — and most merch programs only serve half the room. Students get a kit. Parents get nothing. That's a missed opportunity. A dual-audience move-in program treats the family as its own moment: a 'Proud [School] Family' tote, a car decal, a tumbler — items that go home with parents and live in kitchens and minivans for years. Meanwhile the student gets the move-in essentials pack. Two kits, one day, twice the brand presence walking off campus.
Use 2 designs for both audiences
When building your order, configure a student version and a parent version as separate line items with different imprint text. Same products, different messaging. The parent version should carry 'Proud [School] Family' language — not the student orientation mark. This small copy difference makes the item feel personal and relevant to each recipient rather than like a leftover from the student kit.
Family items drive more lasting brand reach
The student kit lives in a dorm room. The family kit goes home. A branded tumbler that sits on a parent's kitchen counter for three years, a car decal that drives around the suburbs — these have far longer brand lives than anything the student keeps. When allocating your kit budget, don't shortchange the parent items. The per-impression value of something that goes home is significantly higher.
Pick colors & quantities.
Choose a color and estimated quantity for each item, then send everything as one quote request.
Search the full catalog.
Looking for something specific? Search across every product and add it straight to your quote.
Want this fully tailored?
A brand advisor will assemble a bespoke version for your audience — color palette, sizing, packaging, and personal touches included.
Over 1,200 of these kits shipped last season. Let's make yours stand out.